ABSTRACT
This research proposal briefly defines the concept of initial online trust and explains its importance in a business-to-consumer (B2C) e-commerce context. Secondly, it provides a concise overview of the empirical literature by conferring the areas of contradiction and consensus. Next, several research gaps are identified and finally, the objective and methodology of the future research is proposed.
Original languageEnglish
Title of host publicationProceedings of the IADIS Multi Conference On Computer Science and Information Systems
EditorsS. Krishnamurthy, G. Singh, M. Mcpherson
PublisherInternational Association for Development of the Information Society
Pages179-183
Number of pages5
ISBN (Print)978-972-8939-24-3
Publication statusPublished - 26 Jul 2010
EventFinds and Results from the Swedish Cyprus Expedition: A Gender Perspective at the Medelhavsmuseet - Stockholm, Sweden
Duration: 21 Sep 200925 Sep 2009

Publication series

NameIADIS International Conference e-Commerce 2010

Conference

ConferenceFinds and Results from the Swedish Cyprus Expedition: A Gender Perspective at the Medelhavsmuseet
CountrySweden
CityStockholm
Period21/09/0925/09/09

    Research areas

  • Initial online trust, website design, B2C e-commerce

ID: 1998729