The article presents a study which examines the processing of threat appeal messages in the prevention of obesity. Differences in the perception of consumers about experiencing obesity are highlighted. A meta-analysis demonstrating the influence of the degree of invoked fear on the behavioral intention of consumers is provided.
Original languageEnglish
Pages (from-to)354
Number of pages1
JournalAdvances in Consumer Research
Issue number39
Publication statusPublished - 2011
EventUnknown -
Duration: 1 Jan 2011 → …

    Research areas

  • threat appeals

ID: 2330720