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The challenges of behavioural insights for effective policy design. / Kuehnhanss, Colin Raico.

In: Policy and Society, Vol. 38, No. 1, 05.04.2019, p. 14-40.

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Kuehnhanss, Colin Raico. / The challenges of behavioural insights for effective policy design. In: Policy and Society. 2019 ; Vol. 38, No. 1. pp. 14-40.

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@article{a250a8749e084b5bbb3c6deb0f2f4206,
title = "The challenges of behavioural insights for effective policy design",
abstract = "Behavioural insights are becoming increasingly popular with policy practitioners. Findings and methods originally provided by cognitive psychology and later behavioural economics have found use in the formulation of public policies. Their most popularised application has emerged under the auspices of libertarian paternalism in the form of ‘nudging’. Its proponents claim to provide a new instrument to facilitate the formulation of effective and evidence-based policy, taking people’s actual behaviour into account from the outset, while preserving their liberty to choose. This article reviews the origins of libertarian paternalism and the behavioural insights it builds on and takes a critical look at the foundations nudging relies on as a policy tool. It also discusses the ongoing efforts to build policy capacity to integrate behavioural insights and experimental methods in the creation of public policy. Behavioural insights offer a powerful tool to reshape and design new evidence-based policy. However, designers ought to be aware of the underlying assumptions on individual behaviour, the broadness of the mandate the nudging approach claims and the challenges they pose for design effectiveness.",
keywords = "Libertarian paternalism, behavioural economics, heuristics and biases, nudging, policy effectiveness",
author = "Kuehnhanss, {Colin Raico}",
year = "2019",
month = "4",
day = "5",
doi = "10.1080/14494035.2018.1511188",
language = "English",
volume = "38",
pages = "14--40",
journal = "Policy and Society",
issn = "1449-4035",
publisher = "Taylor & Francis",
number = "1",

}

RIS

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T1 - The challenges of behavioural insights for effective policy design

AU - Kuehnhanss, Colin Raico

PY - 2019/4/5

Y1 - 2019/4/5

N2 - Behavioural insights are becoming increasingly popular with policy practitioners. Findings and methods originally provided by cognitive psychology and later behavioural economics have found use in the formulation of public policies. Their most popularised application has emerged under the auspices of libertarian paternalism in the form of ‘nudging’. Its proponents claim to provide a new instrument to facilitate the formulation of effective and evidence-based policy, taking people’s actual behaviour into account from the outset, while preserving their liberty to choose. This article reviews the origins of libertarian paternalism and the behavioural insights it builds on and takes a critical look at the foundations nudging relies on as a policy tool. It also discusses the ongoing efforts to build policy capacity to integrate behavioural insights and experimental methods in the creation of public policy. Behavioural insights offer a powerful tool to reshape and design new evidence-based policy. However, designers ought to be aware of the underlying assumptions on individual behaviour, the broadness of the mandate the nudging approach claims and the challenges they pose for design effectiveness.

AB - Behavioural insights are becoming increasingly popular with policy practitioners. Findings and methods originally provided by cognitive psychology and later behavioural economics have found use in the formulation of public policies. Their most popularised application has emerged under the auspices of libertarian paternalism in the form of ‘nudging’. Its proponents claim to provide a new instrument to facilitate the formulation of effective and evidence-based policy, taking people’s actual behaviour into account from the outset, while preserving their liberty to choose. This article reviews the origins of libertarian paternalism and the behavioural insights it builds on and takes a critical look at the foundations nudging relies on as a policy tool. It also discusses the ongoing efforts to build policy capacity to integrate behavioural insights and experimental methods in the creation of public policy. Behavioural insights offer a powerful tool to reshape and design new evidence-based policy. However, designers ought to be aware of the underlying assumptions on individual behaviour, the broadness of the mandate the nudging approach claims and the challenges they pose for design effectiveness.

KW - Libertarian paternalism

KW - behavioural economics

KW - heuristics and biases

KW - nudging

KW - policy effectiveness

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U2 - 10.1080/14494035.2018.1511188

DO - 10.1080/14494035.2018.1511188

M3 - Article

VL - 38

SP - 14

EP - 40

JO - Policy and Society

JF - Policy and Society

SN - 1449-4035

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ID: 39153132