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Meat in the post-truth era. Mass-media discourses on health and disease in the attention economy. / Leroy, Frederic; Brengman, Malaika; Ryckbosch, Wouter; Scholliers, Peter.

In: Appetite, Vol. 125, 01.06.2018, p. 345-355.

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@article{65ccf53fb0a7446a9a124c3a7e50c398,
title = "Meat in the post-truth era. Mass-media discourses on health and disease in the attention economy",
abstract = "The debate on meat's role in health and disease is a rowdy and dissonant one. This study uses the healthsection of the online version of The Daily Mail as a case study to carry out a quantitative and qualitativereflection on the related discourses in mass media during the first fifteen years of the 21st century. Thisperiod ranged from the fall-out of the bovine spongiform encephalopathy (BSE) crisis and its associatedfood safety anxieties, over the Atkins diet-craze in 2003 and the avian flu episode in 2007, to the highlyinfluential publication of the report on colon cancer by the International Agency for Research on Cancer(IARC) in 2015. A variety of conflicting news items was discernible, whereby moments of crisis, depictingthe potential hazards of meat eating, seemed to generate reassuring counter-reactions stressing thebenefits of meat as a rich source of nutrients. In contrast, when the popularity of meat-rich diets was onthe rise due to diets stressing the role of protein in weight control, several warnings were issued. Meat'slong-standing and semiotic connotations of vitality, strength, and fertility were either confirmed,rejected or inverted. Often this was achieved through scientification or medicalisation, with references tonutritional studies. The holistic role of meat within human diets and health was thus mostly reduced to afocus on specific food components and isolated biological mechanisms. The narratives were often histrionicand displayed serious contradictions. Since several interests were at play, involving a variety ofinput from dieticians, (health) authorities, the food industry, vegan or vegetarian movements, and celebrities,the overall discourse was highly heterogeneous.",
author = "Frederic Leroy and Malaika Brengman and Wouter Ryckbosch and Peter Scholliers",
year = "2018",
month = "6",
day = "1",
doi = "10.1016/j.appet.2018.02.028",
language = "English",
volume = "125",
pages = "345--355",
journal = "Appetite",
issn = "0195-6663",
publisher = "Academic Press Inc.",

}

RIS

TY - JOUR

T1 - Meat in the post-truth era. Mass-media discourses on health and disease in the attention economy

AU - Leroy, Frederic

AU - Brengman, Malaika

AU - Ryckbosch, Wouter

AU - Scholliers, Peter

PY - 2018/6/1

Y1 - 2018/6/1

N2 - The debate on meat's role in health and disease is a rowdy and dissonant one. This study uses the healthsection of the online version of The Daily Mail as a case study to carry out a quantitative and qualitativereflection on the related discourses in mass media during the first fifteen years of the 21st century. Thisperiod ranged from the fall-out of the bovine spongiform encephalopathy (BSE) crisis and its associatedfood safety anxieties, over the Atkins diet-craze in 2003 and the avian flu episode in 2007, to the highlyinfluential publication of the report on colon cancer by the International Agency for Research on Cancer(IARC) in 2015. A variety of conflicting news items was discernible, whereby moments of crisis, depictingthe potential hazards of meat eating, seemed to generate reassuring counter-reactions stressing thebenefits of meat as a rich source of nutrients. In contrast, when the popularity of meat-rich diets was onthe rise due to diets stressing the role of protein in weight control, several warnings were issued. Meat'slong-standing and semiotic connotations of vitality, strength, and fertility were either confirmed,rejected or inverted. Often this was achieved through scientification or medicalisation, with references tonutritional studies. The holistic role of meat within human diets and health was thus mostly reduced to afocus on specific food components and isolated biological mechanisms. The narratives were often histrionicand displayed serious contradictions. Since several interests were at play, involving a variety ofinput from dieticians, (health) authorities, the food industry, vegan or vegetarian movements, and celebrities,the overall discourse was highly heterogeneous.

AB - The debate on meat's role in health and disease is a rowdy and dissonant one. This study uses the healthsection of the online version of The Daily Mail as a case study to carry out a quantitative and qualitativereflection on the related discourses in mass media during the first fifteen years of the 21st century. Thisperiod ranged from the fall-out of the bovine spongiform encephalopathy (BSE) crisis and its associatedfood safety anxieties, over the Atkins diet-craze in 2003 and the avian flu episode in 2007, to the highlyinfluential publication of the report on colon cancer by the International Agency for Research on Cancer(IARC) in 2015. A variety of conflicting news items was discernible, whereby moments of crisis, depictingthe potential hazards of meat eating, seemed to generate reassuring counter-reactions stressing thebenefits of meat as a rich source of nutrients. In contrast, when the popularity of meat-rich diets was onthe rise due to diets stressing the role of protein in weight control, several warnings were issued. Meat'slong-standing and semiotic connotations of vitality, strength, and fertility were either confirmed,rejected or inverted. Often this was achieved through scientification or medicalisation, with references tonutritional studies. The holistic role of meat within human diets and health was thus mostly reduced to afocus on specific food components and isolated biological mechanisms. The narratives were often histrionicand displayed serious contradictions. Since several interests were at play, involving a variety ofinput from dieticians, (health) authorities, the food industry, vegan or vegetarian movements, and celebrities,the overall discourse was highly heterogeneous.

UR - http://www.scopus.com/inward/record.url?scp=85042868942&partnerID=8YFLogxK

U2 - 10.1016/j.appet.2018.02.028

DO - 10.1016/j.appet.2018.02.028

M3 - Article

VL - 125

SP - 345

EP - 355

JO - Appetite

JF - Appetite

SN - 0195-6663

ER -

ID: 36633808