Original languageDutch
Title of host publicationPrincipes van Marketing, Nederlandse bewerking van Kotler P., Armstrong G., Saunders J. en Wong V.
EditorsFrank Boere
Place of PublicationLondon
PublisherPearson Education, Financial Times / Prentice Hall
Pages665-667
Number of pages3
ISBN (Print)978-90-430-1622-3
Publication statusPublished - 2009

    Research areas

  • marketing, bozar

ID: 1901058