Although we live in a society that pictures itself as antiracial and
gender equal, research has shown that subtle forms of
discrimination persist and affect the everyday life of ethnic
minorities and women. This study investigates everyday
discrimination while shopping in clothing stores of different price
ranges from an intersectional perspective looking at ethnic and
gender discrimination. To measure discrimination, we performed
situation tests among 301 salesclerks. Results show that customers
from Maghrebi descent receive unfavourable treatment in
comparison with their Belgian counterparts when they ask for
their clothing size. Furthermore, they are greeted or approached
less often and are more surveilled and followed by salesclerks.
Gender follows a specific pattern. Men are significantly more
greeted and approached than women within both Maghrebi and
Belgian groups. Moreover, men are more stared at and followed
by the shop assistant, but this is only significant for the Maghrebi
group. There is no difference in receiving help between men and
women within both groups. In general, the intensity and form of
discrimination tend to be subtler and lower in high-end than lowend
stores.
Original languageEnglish
Pages (from-to)1-19
Number of pages20
JournalJournal of Ethnic and Migration studies
Volume1
DOIs
StatePublished - 18 Jun 2018

    Research areas

  • Everyday discrimination, field experiments, intersectionality, gender profiling, ethnic profiling

ID: 38201305