Translated title of the contributionCase Study: Pepsi Max: Live life to the max
Original languageEnglish
Title of host publicationIn: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications'
Place of PublicationLondon
PublisherPearson Education, Financial Times / Prentice Hall
Pages182-186
Number of pages5
Publication statusPublished - 2001

ID: 1022324