Original languageEnglish
Title of host publicationin: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Teacher's Manual Marketing Communications'
PublisherFinancial Times/Prentice Hall, London
Pages148-152
Number of pages5
Publication statusPublished - 2001

    Research areas

  • Pantene

ID: 1556977