Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research
EditorsA. Gröpel-klein, F.-r. Esch
PublisherAssociation for Consumer Research
Pages135-140
Number of pages5
Volume5
ISBN (Print)0-915552-47-7
Publication statusPublished - 2001

Publication series

NameEuropean Advances in Consumer Research

ID: 1155301