1. 2011
  2. Virtual worlds: a gateway for SMEs towards internationalization

    Hassouneh, D. & Brengman, M., 2011, In : Journal of Brand Management. 19, Digital and virtual world research, p. 72-90 19 p.

    Research output: Contribution to journalArticleResearchpeer-review

  3. Wat doet kleur met het winkelinterieur? De impact van kleur in de winkelinrichting op de consument. Een stille verleider..."

    Brengman, M., 2011, Kleur in beeld. Brand, J. & Zwaag, A. V. D. (eds.). ArtEZ Press ism Terra Lannoo, p. 142-146 320 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  4. Where Do Compulsive Buyers Shop: A Comparison of Retail Channel Choice Among Compulsive and Non-compulsive Buyers.

    Mikolajczak-Degrauwe, K. & Brengman, M., 2011, EIRASS 9-12 July 2012, Vienna (Austria).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  5. 2010
  6. Consumenten verleiden in crisistijden

    Brengman, M., 10 Nov 2010, ConsuMeerLive, media Seminar gericht naar media en advertising professionals. Wegener Huis aan huis media, media Plaza Jaarbeurs utrecht

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  7. In de ban van kleur

    Brengman, M., 12 Oct 2010, ARCCI, ArtZE hogeschool voor de kunsten en Hogeschool van Arnhem en Nijmegen (HAN). Faculteit Economie en Management, Arnhem

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  8. Fashion Store Personality: Scale Development and Relation to Self-Congruity Theory

    Willems, K., Swinnen, G., Janssens, W. & Brengman, M., 12 Sep 2010, Global Marketing Conference. KAMS

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  9. From Armani to Zara: Impression Formation Based on Fashion Store Patronage

    Willems, K., Janssens, W., Swinnen, G., Brengman, M., Streukens, S. & Vancauteren, M., 12 Sep 2010, Global Marketing Conference. KAMS, 42 p. ("Best Conference Award Winning Paper").

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  10. The Role of Website Design Factors in Initial Trust Formation

    Karimov, F. & Brengman, M., 26 Jul 2010, Proceedings of the IADIS Multi Conference On Computer Science and Information Systems. Krishnamurthy, S., Singh, G. & Mcpherson, M. (eds.). International Association for Development of the Information Society, p. 179-183 5 p. (IADIS International Conference e-Commerce 2010).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  11. Determinants of grocery store personality: a consumer perspective.

    Brengman, M., Willems, K. & Mikolajczak-Degrauwe, K., 2 Jul 2010, EIRASS, 2-5 Juli 2010, Istanbul, Turkey.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  12. Compulsive buying: Can we identify compulsive shoppers based on their personality?

    Mikolajczak-Degrauwe, K. & Brengman, M., 28 May 2010, In : VUB PhD Research Day. Brussels

    Research output: Contribution to journalOther scientific journal contributionResearch

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