1. 2013
  2. Adoption of social media by online retailers: Assessment of current practices and future directions

    Karimov, F. P. & Brengman, M., 28 Feb 2013, Modern Entrepreneurship and E-Business Innovations. IGI Global, p. 41-60 20 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  3. Do Marketing Strategies Encourage Compulsive Buying?

    Mikolajczak-Degrauwe, K. & Brengman, M., 19 Feb 2013, Proceedings of the 1st International Conference on Marketing (ICOM) – Challenging Environment 2013. Leap Business Management, p. 64-90 27 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  4. Kunst met een grote ‘K’ voor de grote massa? ZO BOZAR!

    Brengman, M., 2013, Principes van Marketing. Kotler, P., Armstrong, G., Harris, L., Piercy, N., Broere, F., Borchert, T., Fijen, E. & Vink, L. (eds.). 6 ed. Amsterdam, p. 565-567 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  5. Living the simple life.

    Brengman, M., 2013, Flow. Simplify your Life. 1. Nederland: Sanoma, Vol. 1. p. 9-16 8 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  6. Verführungskraft. Wie Licht das Kauf- und Essverhalten beinflusst

    Brengman, M., 2013, Lightopia: Essays zur Kulturgeschichte des Lichts. Kries, M. & Kugler, J. (eds.). Vitra Design Museum, Vol. 1. p. 98-109 12 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  7. 2012
  8. Does Personality Affect Compulsive Buying? An Application of the Big Five Personality Model

    Mikolajczak-Degrauwe, K., Brengman, M., Wauters, B. & Rossi, G., 2 May 2012, Psychology - Selected Papers. Rossi, G. (ed.). Croatia: InTech, p. 131-144

    Research output: Chapter in Book/Report/Conference proceedingChapter

  9. Can We Identify Compulsive Buyers Based on Their Personality? An Application of the Personality Adjective Check List

    Mikolajczak-Degrauwe, K., Rossi, G., Wauters, B. & Brengman, M., 2012, In : Journal of Customer Behaviour. 11, 3, p. 221-240 20 p.

    Research output: Contribution to journalArticle

  10. From Armani to Zara: Impression formation based on fashion store patronage

    Willems, K., Janssens, W., Swinnen, G., Brengman, M., Streukens, S. & Vercauteren, M., 2012, In : Journal of Business Research. 65, 10, p. 1487-1494 8 p.

    Research output: Contribution to journalArticle

  11. The effect of priming on the effectiveness of threat appeals

    Wauters, B. & Brengman, M., 2012, International conference of Marketing Studies.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

  12. The Effect of Web Communities on Consumers’ Initial Trust in B2C e-Commerce Websites

    Brengman, M. & Karimov, F., 2012, In : Management Research Review. 35, 9, p. 791-817 27 p.

    Research output: Contribution to journalArticle

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