1. 2015
  2. Retailers are nonchalant in their use of light.

    Brengman, M. & Maes Broekema, D. W. A., Apr 2015, Instore Only, 2015, 2, p. 6-11 6 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleSpecialist

  3. Retailing In Social Virtual Worlds: Developing A Typology Of Virtual Store Atmospherics

    Hassouneh, D. & Brengman, M., 2015, In : Journal of Electronic Commerce Research. 16, 3, p. 218-241

    Research output: Contribution to journalArticleResearchpeer-review

  4. 2014
  5. Virtual worlds in real life: Opportunities for retailing

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., 12 Dec 2014.

    Research output: Unpublished contribution to conferenceOtherResearch

  6. An examination of trust assurances adopted by top internet retailers: unveiling some critical determinants

    Karimov, F. & Brengman, M., Dec 2014, In : Electronic Commerce Research. 14, p. 459-496 38 p.

    Research output: Contribution to journalArticleResearchpeer-review

  7. The Impact of Pleasure-Evoking Colors on the Effectiveness of Threat (Fear) Appeals

    Wauters, B., Brengman, M. & Mahama, F., Dec 2014, In : Psychology & Marketing. 31, p. 1051-1063 13 p.

    Research output: Contribution to journalArticleResearchpeer-review

  8. Optimizing online shopping experiences: The use of sensory and cross-modal appeals in e-commerce

    Van Kerrebroeck, H. M., Willems, K. & Brengman, M., 6 Jun 2014.

    Research output: Unpublished contribution to conferenceOtherResearch

  9. A motivation-based typology of social virtual world users

    Hassouneh, D. & Brengman, M., Apr 2014, In : Computers in Human Behavior. 33, p. 330-338 9 p.

    Research output: Contribution to journalArticleResearchpeer-review

  10. The influence of Advertising on Compulsive Buying – The role of Persuasion Knowledge

    Mikolajczak-Degrauwe, K. & Brengman, M., Mar 2014, In : Journal of Behavioural Addictions. 3, 1, p. 65-73 9 p.

    Research output: Contribution to journalArticleResearchpeer-review

  11. Threat Appeals in Fire Prevention: Danger or Fear Control?

    Wauters, B. & Brengman, M., 2014, ACR Latin American Conference 2014. p. 38-42 5 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  12. 2013
  13. The Impact of Colour on the Effectiveness of Threat Appeals in Social Marketing Campaigns

    Wauters, B., Brengman, M. & Mahama Musah, F., 12 Jul 2013, AIC Colour 2013: 12th Congress of the International Colour Association. Macdonald, L., Westland, S. & Wuerger, S. (eds.). Newcastle upon Tyne: Colour group, Vol. 4. p. 1401-1404 4 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

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