1. 2015
  2. Metaverse Retailing: Are SVW Users Ready to Buy Real Products from Virtual World Stores?

    Hassouneh, D. & Brengman, M., Jul 2015, Proceedings of the 12th International IADIS Conference on e-Commerce and Digital Marketing (EC 2015): Multi Conference on Computer Science and Information Systems (MCCSI2015). Kommers, P., Isarias, P. & Fernandez Betancort, H. (eds.). Las Palmas de Gran Canaria, Spain, p. 104-110 7 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  3. Retailers are nonchalant in their use of light.

    Brengman, M. & Maes Broekema, D. W. A., Apr 2015, Instore Only, 2015, 2, p. 6-11 6 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleSpecialist

  4. Retailing In Social Virtual Worlds: Developing A Typology Of Virtual Store Atmospherics

    Hassouneh, D. & Brengman, M., 2015, In : Journal of Electronic Commerce Research. 16, 3, p. 218-241

    Research output: Contribution to journalArticleResearchpeer-review

  5. 2014
  6. Virtual worlds in real life: Opportunities for retailing

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., 12 Dec 2014.

    Research output: Unpublished contribution to conferenceOtherResearch

  7. An examination of trust assurances adopted by top internet retailers: unveiling some critical determinants

    Karimov, F. & Brengman, M., Dec 2014, In : Electronic Commerce Research. 14, p. 459-496 38 p.

    Research output: Contribution to journalArticleResearchpeer-review

  8. The Impact of Pleasure-Evoking Colors on the Effectiveness of Threat (Fear) Appeals

    Wauters, B., Brengman, M. & Mahama, F., Dec 2014, In : Psychology & Marketing. 31, p. 1051-1063 13 p.

    Research output: Contribution to journalArticleResearchpeer-review

  9. Optimizing online shopping experiences: The use of sensory and cross-modal appeals in e-commerce

    Van Kerrebroeck, H. M., Willems, K. & Brengman, M., 6 Jun 2014.

    Research output: Unpublished contribution to conferenceOtherResearch

  10. A motivation-based typology of social virtual world users

    Hassouneh, D. & Brengman, M., Apr 2014, In : Computers in Human Behavior. 33, p. 330-338 9 p.

    Research output: Contribution to journalArticleResearchpeer-review

  11. The influence of Advertising on Compulsive Buying – The role of Persuasion Knowledge

    Mikolajczak-Degrauwe, K. & Brengman, M., Mar 2014, In : Journal of Behavioural Addictions. 3, 1, p. 65-73 9 p.

    Research output: Contribution to journalArticleResearchpeer-review

  12. Threat Appeals in Fire Prevention: Danger or Fear Control?

    Wauters, B. & Brengman, M., 2014, ACR Latin American Conference 2014. p. 38-42 5 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

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