1. 2017
  2. Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived Ownership.

    Brengman, M., Willems, K. & Van Kerrebroeck, H., 2017, EAERCD Proceedings. p. 53 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  3. Kleur verkoopt, da's een feit.

    Brengman, M., 2017, Kleur verkoopt. Francq, H. (ed.). Leuven: LannooCampus, p. 128-129 2 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  4. Leveraging advertising to a whole different dimension: An experimental study on the impact of VR advertising on brand personality impressions, brand attitude and purchase intentions

    De Gauquier, L., Brengman, M., Willems, K. & Van Kerrebroeck, H., 2017, Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing. p. 164-170

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  5. Touching the void: Exploring consumer perspectives on touch-enabling technologies in online retailing

    Van Kerrebroeck, H., Willems, K. & Brengman, M., 2017, In : International Journal of Retail & Distribution Management. 45, 7/8, p. 892-909 18 p.

    Research output: Contribution to journalArticle

  6. 2016
  7. Laat de kerststress van je afglijden met een virtueel sleetochtje

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., 16 Dec 2016, Het Nieuwsblad, 16/12/2016 1 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  8. Ontsnap aan kerststress via een virtueel sleeritje

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., 16 Dec 2016, De Standaard, 16/12/2016 1 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  9. Virtual Reality heeft heilzaam effect op kerststress (video)

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., 16 Dec 2016, Knack.be.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  10. How Brands Come to Life: Impact of VR in Advertising

    Brengman, M., Willems, K., Van Kerrebroeck, H. M. & De Gauquier, L., 15 Sep 2016, (Unpublished).

    Research output: Unpublished contribution to conferenceOther

  11. Touching the void: Sensory-enabling technologies in online retailing

    Van Kerrebroeck, H. M., Willems, K. & Brengman, M., 2 Jun 2016, Proceedings of the Colloquium on European Research in Retailing: Abstracts and articles presented at the third Colloquium on European Research in Retailing. Brusset, X., Kotzab, H. & Teller, C. (eds.). Toulouse, Vol. 3. p. 326-326 1 p.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

  12. When brands come to life: Experimental research on the vividness effect of Virtual Reality in transformational marketing communications.

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., 25 May 2016, Proceedings of the 45th European Marketing Conference (EMAC 2016): Marketing in the age of data. Knoeferle, K. (ed.). Oslo, p. 58-58

    Research output: Chapter in Book/Report/Conference proceedingConference paper

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