1. 2016
  2. Touching the void: Sensory-enabling technologies in online retailing

    Van Kerrebroeck, H. M., Willems, K. & Brengman, M., 2 Jun 2016, Proceedings of the Colloquium on European Research in Retailing: Abstracts and articles presented at the third Colloquium on European Research in Retailing. Brusset, X., Kotzab, H. & Teller, C. (eds.). Toulouse, Vol. 3. p. 326-326 1 p.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  3. When brands come to life: Experimental research on the vividness effect of Virtual Reality in transformational marketing communications.

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., 25 May 2016, Proceedings of the 45th European Marketing Conference (EMAC 2016): Marketing in the age of data. Knoeferle, K. (ed.). Oslo, p. 58-58

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  4. CB as I see it

    Brengman, M., 2016, Consumer Behavior: Buying, Having and Being.. Solomon, M. (ed.). 12 ed. Upper Saddle River, NJ: Pearson Education

    Research output: Chapter in Book/Report/Conference proceedingChapterSpecialistpeer-review

  5. Consumer Behaviour as I see it.

    Brengman, M., 2016, Consumer Behaviour: A European Perspective.. Solomon, M., Bamossy, G., Askegaard, S. & Hogg, M. (eds.). 6 ed. London: Pearson Publishers, p. 131-132

    Research output: Chapter in Book/Report/Conference proceedingChapterSpecialistpeer-review

  6. Expertgroep The New Store. Hoe kun je met technologie inspelen op consumentenbehoeften?

    Brengman, M., 2016, Shopping Tomorrow: Werk aan de (web)winkel!. Abraham, J., Poort, C. & van Welie, R. (eds.). Nederland: Thuiswinkel.org, p. 59-73 15 p. Hoofdstuk 5

    Research output: Chapter in Book/Report/Conference proceedingChapterSpecialistpeer-review

  7. In-store proximity marketing: Experimenting with digital point-of-sales communication

    Van De Sanden, S., Willems, K. & Brengman, M., 2016, Proceedings of the 3rd Colloquium on European Research in Retailing. Brusset, X., Kotzab, H. & Teller, C. (eds.). France: CERR, Vol. 3. p. 332-337 5 p.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  8. Measuring Facebook addiction among adults: Validating the Bergen Facebook addiction scale in a non-student sample

    Steenackers, K., Cassady, B., Brengman, M. & Willems, K., 2016, In : Journal of Behavioural Addictions. 5, Supplement 1, p. 41-41 1 p.

    Research output: Contribution to journalMeeting abstract (Journal)Research

  9. 2015
  10. The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experience

    Willems, K., Van Kerrebroeck, H. & Brengman, M., 9 Jul 2015, Innovative Technologien für den Handel 2015. Krüger, A. (ed.). Saarbrücken: Saarbrücken University Dfki

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  11. Metaverse Retailing: Are SVW Users Ready to Buy Real Products from Virtual World Stores?

    Hassouneh, D. & Brengman, M., Jul 2015, Proceedings of the 12th International IADIS Conference on e-Commerce and Digital Marketing (EC 2015): Multi Conference on Computer Science and Information Systems (MCCSI2015). Kommers, P., Isarias, P. & Fernandez Betancort, H. (eds.). Las Palmas de Gran Canaria, Spain, p. 104-110 7 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  12. Retailers are nonchalant in their use of light.

    Brengman, M. & Maes Broekema, D. W. A., Apr 2015, Instore Only, 2015, 2, p. 6-11 6 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleSpecialist

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