1. 1999
  2. The determining factors of brand confusion in print advertising

    Brengman, M., Geuens, M. & De Pelsmacker, P., 1999, Proceedings of the 28th European Marketing Academy (EMAC) Conference ('Marketing and Competition in the Information Age'). L. Hildebrandt, D. Annacker and D. klapper, (28th European Marketing Academy (EMAC) Conference, May 11-14, Humoldt University Berlin).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

Previous 1...18 19 20 21 22 Next

ID: 96518