1. 2001
  2. Case Study: Jealous as Axe

    Brengman, M., 2001, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications'. London: Pearson Education, Financial Times / Prentice Hall, p. 85-89 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  3. Case Study: Pepsi Max: Live life to the max

    Brengman, M., 2001, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications'. London: Pearson Education, Financial Times / Prentice Hall, p. 182-186 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  4. Case Study: POP in the C-store, the case of Red Bul

    Brengman, M., 2001, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications'. London: Pearson Education, Financial Times / Prentice Hall, p. 367-369 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  5. Segmenting Internet Users based on their web-usage-related lifestyle : A cross-cultural validation

    Brengman, M., Geuens, M., Smith, S. & Swinyard, W. R., 2001, Proceedings of the 8th edition of the Cross-Cultural Research Conference, Hawaii. Proceedings of the 8th Cross-Cultural Research Conference, Oahu, Hawaii, December 12-15, (the 8th edition of the Cross-Cultural Research Conference, Oahu, Hawaii, December 12-15).

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  6. The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

    Brengman, M., Geuens, M. & Pelsmacker, P. D., 2001, In : Journal of Marketing Communications. 7, 4, p. 231-243 13 p.

    Research output: Contribution to journalArticle

  7. The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

    Brengman, M., Geuens, M. & De Pelsmacker, P., 2001, In : Journal of Marketing Communications. 7, p. 231-243 13 p.

    Research output: Contribution to journalArticle

  8. The Impact of Store Characteristics on Store Performance: The Case of Cycle Stores

    Brengman, M. & Geuens, M., 2001, 30th Annual Conference of the European Marketing Academy, Bergen: Norwegian School of Economics and Business Administration, May 8-11. (30th Annual Conference of the European Marketing Academy, Bergen: Norwegian School of Economics and Business Administration, May 8-11).

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  9. 2000
  10. De winkel van de toekomst: Een consumenten perspectief

    Geuens, M., S'Jegers, R. & Brengman, M., Jul 2000, Managementrapport in opdracht van Shelf Service, Vrije Universi ed. Managementrapport (62 pagina's) in opdracht van 'Shelf Service'. Juli 2000. 62 p.

    Research output: Book/ReportCommissioned reportResearch

  11. A Consumer's View on Grocery Shopping in the Future

    Geuens, M., Brengman, M. & S'Jegers, R., 2000, Proceedings of the sixth triennial National Retailing Conference 'Retailing 2000: Launching the New Millennium', special conference series, November 2-5. Evans, J. R. & Berman, B. (eds.). NY: Academy of Marketing Science, p. 184-188 5 p. (sixth triennial National Retailing Conference 'Retailing 2000: Launching the New Millennium', special conference series, presented by the Academy of Marketing Science and the American £Collegiate Retailing Association, Columbus, Ohio, November 2-5).

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  12. A consumer's view on grocery shopping in the future

    Geuens, M., Brengman, M. & S'Jegers, R., 2000, Proceedings of the sixth triennial National Retailing Conference 'Retailing 2000: Launching the New Millennium', special conference series, November 2-5. Evans, J. R. & Berman, B. (eds.). NY: Academy of Marketing Science, Vol. 9. p. 184-188 5 p. (Sixth triennial National Retailing Conference 'Retailing 2000: Launching the New Millennium', special conference series, presented by the Academy of Marketing Science and The American Collegiate Retailing Association, Columbus, Ohio, November 2-5).

    Research output: Chapter in Book/Report/Conference proceedingChapter

ID: 96518