1. 2001
  2. The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

    Brengman, M., Geuens, M. & De Pelsmacker, P., 2001, In : Journal of Marketing Communications. 7, p. 231-243 13 p.

    Research output: Contribution to journalArticleResearchpeer-review

  3. The Impact of Store Characteristics on Store Performance: The Case of Cycle Stores

    Brengman, M. & Geuens, M., 2001, 30th Annual Conference of the European Marketing Academy, Bergen: Norwegian School of Economics and Business Administration, May 8-11. (30th Annual Conference of the European Marketing Academy, Bergen: Norwegian School of Economics and Business Administration, May 8-11).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  4. 2000
  5. De winkel van de toekomst: Een consumenten perspectief

    Geuens, M., S'Jegers, R. & Brengman, M., Jul 2000, Managementrapport in opdracht van Shelf Service, Vrije Universi ed. Managementrapport (62 pagina's) in opdracht van 'Shelf Service'. Juli 2000. 62 p.

    Research output: Book/ReportCommissioned reportResearch

  6. A Consumer's View on Grocery Shopping in the Future

    Geuens, M., Brengman, M. & S'Jegers, R., 2000, Proceedings of the sixth triennial National Retailing Conference 'Retailing 2000: Launching the New Millennium', special conference series, November 2-5. Evans, J. R. & Berman, B. (eds.). NY: Academy of Marketing Science, p. 184-188 5 p. (sixth triennial National Retailing Conference 'Retailing 2000: Launching the New Millennium', special conference series, presented by the Academy of Marketing Science and the American £Collegiate Retailing Association, Columbus, Ohio, November 2-5).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  7. A consumer's view on grocery shopping in the future

    Geuens, M., Brengman, M. & S'Jegers, R., 2000, Proceedings of the sixth triennial National Retailing Conference 'Retailing 2000: Launching the New Millennium', special conference series, November 2-5. Evans, J. R. & Berman, B. (eds.). NY: Academy of Marketing Science, Vol. 9. p. 184-188 5 p. (Sixth triennial National Retailing Conference 'Retailing 2000: Launching the New Millennium', special conference series, presented by the Academy of Marketing Science and The American Collegiate Retailing Association, Columbus, Ohio, November 2-5).

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  8. De invloed van reclame op het individu

    Geuens, M. & Brengman, M., 2000, Tijdschrift van de Humanistische Jongeren, 4, Jaargang 1, Maart-April, 1999-2000.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  9. 1999
  10. Adverteren voor nieuwe produkten: de effectiviteit van alternatieve positioneringsstrategieën

    Brengman, M., 25 Jun 1999, ESP-navorsingsdag, Steenokkerzeel (org. Prof. W. Van den Panhuyzen, Vrije Universiteit Brussel).

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  11. De determinerende factoren van merkverwarring bij tijdschriftreclame

    Brengman, M., 25 Jun 1999, ESP-navorsingsdag, Steenokkerzeel (org. Prof. W. Van den Panhuyzen, Vrije Universiteit Brussel).

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  12. Advertising for New Products: The Effectiveness of Alternative Positioning Strategies

    Brengman, M., 9 Jun 1999, 12th EMAC Colloquium for Doctoral Students in Marketing, Humoldt University Berlin, Germany. 12th EMAC Colloquium for Doctoral Students in Marketing, May 9-11, Humoldt University Berlin, Germany

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  13. Message and Campaign Related Factors Affecting Brand Confusion in Print Advertising

    Brengman, M., Geuens, M. & De Pelsmacker, P., 1999, Proceedings of the 4th International Conference in Corporate and Marketing Communication ('Excellence in Communication Management'). Varey, R. J. (ed.). Conference Proceedings of the Fourth International Conference in Corporate and Marketing Communication, April 7-8, 1999 'Excellence in Communication Management' (Ed.), R.J. Varey, Salford, (4th International Conference in Corporate and Marketing Communication, April 7-8).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

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