1. 2017
  2. The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

    Willems, K., Smolders, A., Brengman, M., Luyten, K. & Schöning, J., Nov 2017, In : Technological Forecasting and Social Change. 124, 1, p. 228-242 15 p., TFS-18752.

    Research output: Contribution to journalArticleResearchpeer-review

  3. When brands come to life: Experimental research on the vividness effect of Virtual Reality in transformational marketing communications

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., Nov 2017, In : Virtual Reality. 21, 4, p. 177-191 15 p.

    Research output: Contribution to journalArticleResearchpeer-review

  4. In-store proximity marketing: Experimenting with digital point-of-sales communication

    Willems, K., Brengman, M. & Van De Sanden, S., 15 Aug 2017, In : International Journal of Retail & Distribution Management. 45, 7/8, p. 910-927

    Research output: Contribution to journalArticleResearchpeer-review

  5. Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived Ownership.

    Brengman, M., Willems, K. & Van Kerrebroeck, H., 2017, EAERCD Proceedings. p. 53 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  6. Kleur verkoopt, da's een feit.

    Brengman, M., 2017, Kleur verkoopt. Francq, H. (ed.). Leuven: LannooCampus, p. 128-129 2 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterSpecialist

  7. Leveraging advertising to a whole different dimension: An experimental study on the impact of VR advertising on brand personality impressions, brand attitude and purchase intentions

    De Gauquier, L., Brengman, M., Willems, K. & Van Kerrebroeck, H., 2017, Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing. p. 164-170

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  8. Touching the void: Exploring consumer perspectives on touch-enabling technologies in online retailing

    Van Kerrebroeck, H., Willems, K. & Brengman, M., 2017, In : International Journal of Retail & Distribution Management. 45, 7/8, p. 892-909 18 p.

    Research output: Contribution to journalArticleResearchpeer-review

  9. 2016
  10. Laat de kerststress van je afglijden met een virtueel sleetochtje

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., 16 Dec 2016, Het Nieuwsblad, 16/12/2016 1 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  11. Ontsnap aan kerststress via een virtueel sleeritje

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., 16 Dec 2016, De Standaard, 16/12/2016 1 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  12. Virtual Reality heeft heilzaam effect op kerststress (video)

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., 16 Dec 2016, Knack.be.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

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