1. 2001
  2. De invloed van de winkelomgeving op de consument

    Brengman, M., 16 Jun 2001, ESP-navorsingsdag, Steenokkerzeel (org. Prof. W. Van den Panhuyzen, Vrije Universiteit Brussel).

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  3. An exploratory study on grocery shopping motivations

    Geuens, M., Brengman, M. & S'Jegers, R., 2001, European Advances in Consumer Research. Gröpel-klein, A. & Esch, F. (eds.). Association for Consumer Research, Vol. 5. p. 135-140 5 p. (European Advances in Consumer Research).

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  4. An exploratory study on grocery shopping motivations

    Geuens, M., Brengman, M. & S'Jegers, R., 2001, European Advances in Consumer Research (2001), 2001 Bi-Annual European ACR Summer Conference Proceedings, Berlin, Germany, June 20-23. A. Groeppel-Klein and F. Esch, Vol. 5. p. 135-140 6 p. (European Advances in Consumer Research, Bi-annual European Association for Consumer Research Conference Proceedings, Berlin, Germany, June 20-23).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  5. Case: Pantent - hair so healthy it shines

    Brengman, M., 2001, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Teacher's Manual Marketing Communications'. Financial Times/Prentice Hall, London, p. 148-152 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  6. Case Study: Jealous as Axe

    Brengman, M., 2001, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications'. London: Pearson Education, Financial Times / Prentice Hall, p. 85-89 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  7. Case Study: Pepsi Max: Live life to the max

    Brengman, M., 2001, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications'. London: Pearson Education, Financial Times / Prentice Hall, p. 182-186 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  8. Case Study: POP in the C-store, the case of Red Bul

    Brengman, M., 2001, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications'. London: Pearson Education, Financial Times / Prentice Hall, p. 367-369 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  9. Segmenting Internet Users based on their web-usage-related lifestyle : A cross-cultural validation

    Brengman, M., Geuens, M., Smith, S. & Swinyard, W. R., 2001, Proceedings of the 8th edition of the Cross-Cultural Research Conference, Hawaii. Proceedings of the 8th Cross-Cultural Research Conference, Oahu, Hawaii, December 12-15, (the 8th edition of the Cross-Cultural Research Conference, Oahu, Hawaii, December 12-15).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  10. The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

    Brengman, M., Geuens, M. & Pelsmacker, P. D., 2001, In : Journal of Marketing Communications. 7, 4, p. 231-243 13 p.

    Research output: Contribution to journalArticleResearchpeer-review

  11. The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

    Brengman, M., Geuens, M. & De Pelsmacker, P., 2001, In : Journal of Marketing Communications. 7, p. 231-243 13 p.

    Research output: Contribution to journalArticleResearchpeer-review

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