1. 2003
  2. Marktstudie: Aankoopgedrag in geuren en kleuren”/Etude de marché: Des goûts et des couleurs…

    De Backer, Y. & Brengman, M., 28 Mar 2003, Forum, wekelijks bulletin van Fedis, de Belgische federatie van distributieondernemingen, 12, p. 7-8 2 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleSpecialist

  3. The impact of color in the store environment

    Brengman, M. & Geuens, M., Feb 2003, Proceedings of the Society for Consumer Psychology, 2003 annual conference, 20-22 feb, New Orleans. Page, P. & Posavac, S. S. (eds.). p. 64-67 4 p. (Society for Consumer Psychology annual conference).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  4. De invloed van kleur in de winkelomgeving op de consument, benaderd vanuit de omgevingspsychologie

    Brengman, M., 2003, VOSEKO-TIJDINGEN, 1, Jaargang 2003, p. 27-30 4 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  5. Food Retailing, Now and in the Future

    Geuens, M., Brengman, M. & S'Jegers, R., 2003, In : Journal of Retailing and Consumer Services. 10, 4, p. 241-251 11 p.

    Research output: Contribution to journalArticle

  6. Zeg het met kleur! De impact van kleur in de winkelinrichting op de consument

    Brengman, M., 2003, Management Jaarboek. Duyck, C. V. T. E. R. (ed.). Roularta, Roeselare, p. 154-157 4 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  7. 2002
  8. Kleur in de winkel. Wat doet kleurstelling met uw winkelformule?

    Brengman, M., 16 Oct 2002, Seminar presented at the 5th POPAI Benelux yearly conference: 'Trends in Instore Marketing', Interstore Jaarbeurs Utrecht, The Netherlands.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  9. Interview met Brengman M.: De invloed van kleur in de winkelomgeving op de consument

    Verbank, J. H. & Brengman, M., 5 Jun 2002, Retail-Update, 4, 39.

    Research output: Contribution to specialist/vulgarizing publicationArticleSpecialist

  10. The Impact of Store Environment on Second-hand Store Image

    Brengman, M., Faseur, T. & Geuens, M., May 2002, Proceedings of the 31th Annual conference of the European Marketing Academy, 28-31 May, Braga: Universidado de Minho. (Annual conference of the European Marketing Academy).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  11. Capturing the Image of Second-hand Stores: Investigating the underlying image dimensions

    Brengman, M., Geuens, M. & Faseur, T., 2002, Asia Pacific Advances in Consumer Research, Asia Pacific ACR Conference Proceedings, Bejing, China, May 16-18. Asia Pacific ACR Conference, Beijing, China, May 16-18. Accepted for presentation and publication in the conference proceedings, Vol. 5. p. 387-393 7 p. (Asia Pacific Advances in Consumer Research, Asia Pacific ACR Conference Proceedings, Bejing, China, May 16-18).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  12. De invloed van kleur in de winkelomgeving op de consument

    Brengman, M., 2002, presentatie op de vakconferentie 'Winnen op het winkelpunt... Maximaliseer de return van uw instore communicatie, rekening houdend met de verwachtingen van de distributie en de veranderende behoeften van uw consument, georganiseerd door het Insitute for International Research, Dorint Hotel Brussel.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

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