1. 2004
  2. Kleur zegt meer dan u denkt … uw klanten lokken, binden of wegjagen

    Brengman, M., 18 Nov 2004, workshop, Concentra Media, Hasselt.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  3. Wat je niet allemaal met kleur kan zeggen...(On color and expression)

    Brengman, M., 7 Oct 2004, Seminar "Kleur, gevoel of verstand?", Senefelder-Misset, Doetinchem, the Netherlands.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  4. Communicating with color: The impact of color on consumers

    Brengman, M., 2 Apr 2004, Jubileum Conference Senta Multisensory Concepting: Marketing Sensoriel, Louvre, Paris, France.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  5. Het oog wil ook wat

    Brengman, M., Feb 2004, In : Bijdrage aan artikel 'Koop mij!', door Els Verweire, EOS. 2, p. 8-15 8 p.

    Research output: Contribution to journalArticleResearch

  6. Het oog wil ook wat

    Brengman, M., Feb 2004, Eos Magazine, 2, p. 8-15 7 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  7. Case: Direct Marketing at Tesco: 'Join the club...'

    Brengman, M., 2004, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications: a European perspective' (2nd ed.). Financial Times/Prentice Hall, London, p. 389-393 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  8. Case: Jealous as Axe

    Brengman, M., 2004, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications: a European perspective' (2nd ed.). Financial Times/Prentice Hall, London, p. 99-102 4 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  9. Case: POP in the c-store, the case of Red Bull

    Brengman, M., 2004, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications: a European perspective' (2nd ed.). Financial Times/Prentice Hall, London, p. 413-415 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  10. Developing a typology of airport shoppers

    Geuens, M., Vantomme, D. & Brengman, M., 2004, In : Tourism Management. 25, 5, p. 615-622 7 p.

    Research output: Contribution to journalArticleResearchpeer-review

  11. Kleur in de winkelinrichting: een stille verleider...

    Brengman, M., 2004, In : Kleurenvisie. 2, p. 7-9 3 p.

    Research output: Contribution to journalArticleResearch

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