1. 2005
  2. Case: POP in the C-store - the case of Red Bull

    Brengman, M., 2005, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 280-282 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  3. Segmenting Internet users based on their web-usage-related lifestyle: a cross-cultural validation

    Brengman, M., Geuens, M., Weijters, B., Smith, S. M. & Swinyard, W. R., 2005, In : Journal of Business Research. 58, p. 79-88 10 p.

    Research output: Contribution to journalArticleResearchpeer-review

  4. 2004
  5. Kleur zegt meer dan u denkt … uw klanten lokken, binden of wegjagen

    Brengman, M., 18 Nov 2004, workshop, Concentra Media, Hasselt.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  6. Wat je niet allemaal met kleur kan zeggen...(On color and expression)

    Brengman, M., 7 Oct 2004, Seminar "Kleur, gevoel of verstand?", Senefelder-Misset, Doetinchem, the Netherlands.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  7. Communicating with color: The impact of color on consumers

    Brengman, M., 2 Apr 2004, Jubileum Conference Senta Multisensory Concepting: Marketing Sensoriel, Louvre, Paris, France.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  8. Het oog wil ook wat

    Brengman, M., Feb 2004, In : Bijdrage aan artikel 'Koop mij!', door Els Verweire, EOS. 2, p. 8-15 8 p.

    Research output: Contribution to journalArticleResearch

  9. Het oog wil ook wat

    Brengman, M., Feb 2004, Eos Magazine, 2, p. 8-15 7 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  10. Case: Direct Marketing at Tesco: 'Join the club...'

    Brengman, M., 2004, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications: a European perspective' (2nd ed.). Financial Times/Prentice Hall, London, p. 389-393 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  11. Case: Jealous as Axe

    Brengman, M., 2004, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications: a European perspective' (2nd ed.). Financial Times/Prentice Hall, London, p. 99-102 4 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  12. Case: POP in the c-store, the case of Red Bull

    Brengman, M., 2004, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications: a European perspective' (2nd ed.). Financial Times/Prentice Hall, London, p. 413-415 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

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