1. 2005
  2. Case: Direct Marketing at Tesco - "Join the Club..."

    Brengman, M., 2005, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh 'Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 227-231 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  3. Case: Direct marketing bij Tesco - Join the club

    Brengman, M., 2005, Marketingcommunicatie. De Pelsmacker, P., Geuens, M. & Van den Bergh, J. (eds.). 2 ed. Amsterdam: Pearson Education Benelux, p. 374-378 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  4. Case discussion: Direct Marketing at Tesco - "Join the Club..."

    Brengman, M., 2005, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Instructor's Manual: Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 84-86 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  5. Case discussion: Jealous as Axe

    Brengman, M., 2005, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Instructor's Manual: Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 19-21 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  6. Case discussion: POP in the C-store - the case of Red Bull

    Brengman, M., 2005, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Instructor's Manual: Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 101-102 2 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  7. Case: Het Axe-effect

    Brengman, M., 2005, Marketingcommunicatie. De Pelsmacker, P., Geuens, M. & Van den Bergh, J. (eds.). 2 ed. Amsterdam: Pearson Education Benelux, p. 94-98 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  8. Case: Jealous as Axe

    Brengman, M., 2005, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Instructor's Manual: Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 45-49 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  9. Case: POP in de c-store - het geval Red Bull

    Brengman, M., 2005, Marketing Communicatie. De Pelsmacker, P., Geuens, M. & Van den Bergh, J. (eds.). 2 ed. Amsterdam: Pearson Education Benelux, p. 398-400 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  10. Case: POP in the C-store - the case of Red Bull

    Brengman, M., 2005, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 280-282 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  11. Segmenting Internet users based on their web-usage-related lifestyle: a cross-cultural validation

    Brengman, M., Geuens, M., Weijters, B., Smith, S. M. & Swinyard, W. R., 2005, In : Journal of Business Research. 58, p. 79-88 10 p.

    Research output: Contribution to journalArticleResearchpeer-review

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