1. 2005
  2. Assessing the impact of colour in the store environment. An environmental psychology approach.

    Brengman, M. & Geuens, M., 2005, 10th Congress of the International Colour Association - AIC Colour 05 (proceedingsbook part I) , Granada, Spain, May 8-13. Granada, Spain: Comité Español del Color, 2005, p. 551-554 4 p. (10th Congress of the International Colour Association - AIC Colour 05 (proceedingsbook part I) , Granada, Spain, May 8-13).

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  3. Bijdrage aan “Nog zo’n stille verleider: Kleur”

    L., S. & Brengman, M., 2005, Kosmetiek.

    Research output: Contribution to specialist/vulgarizing publicationArticleSpecialist

  4. Case: Direct Marketing at Tesco - "Join the Club..."

    Brengman, M., 2005, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh 'Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 227-231 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  5. Case: Direct marketing bij Tesco - Join the club

    Brengman, M., 2005, Marketingcommunicatie. De Pelsmacker, P., Geuens, M. & Van den Bergh, J. (eds.). 2 ed. Amsterdam: Pearson Education Benelux, p. 374-378 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  6. Case discussion: Direct Marketing at Tesco - "Join the Club..."

    Brengman, M., 2005, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Instructor's Manual: Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 84-86 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  7. Case discussion: Jealous as Axe

    Brengman, M., 2005, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Instructor's Manual: Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 19-21 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  8. Case discussion: POP in the C-store - the case of Red Bull

    Brengman, M., 2005, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Instructor's Manual: Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 101-102 2 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  9. Case: Het Axe-effect

    Brengman, M., 2005, Marketingcommunicatie. De Pelsmacker, P., Geuens, M. & Van den Bergh, J. (eds.). 2 ed. Amsterdam: Pearson Education Benelux, p. 94-98 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  10. Case: Jealous as Axe

    Brengman, M., 2005, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Instructor's Manual: Foundations of Marketing Communications: A European Perspective'. London: Pearson Education, Financial Times / Prentice Hall, p. 45-49 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  11. Case: POP in de c-store - het geval Red Bull

    Brengman, M., 2005, Marketing Communicatie. De Pelsmacker, P., Geuens, M. & Van den Bergh, J. (eds.). 2 ed. Amsterdam: Pearson Education Benelux, p. 398-400 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

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