1. 2006
  2. Culturele communicatie via het internet: een vergelijking tussen Belgische en Nederlandse websites

    Brengman, M., 2006, Management Jaarboek. Duyck, R. & Tilborgh, C. V. (eds.). PIMMS & Vlaamse Management Associatie, Erasmus, Wetteren, p. 228-236 9 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  3. Gemakszaken: GB Express en Delhaize Shop ‘n Go

    Brengman, M., 2006, Principes van Marketing, Nederlandse bewerking van Kotler, P., Armstrong, G., Saunders, J. en Wong, V. door Frank Broere. Broere, F. (ed.). Pearson Education / Prentice Hall, p. 804-805 2 p.

    Research output: Chapter in Book/Report/Conference proceedingAnnotation

  4. Merkextensies : Spa & Fruit Ice Lollies

    Brengman, M., 2006, Principes van Marketing, Nederlandse bewerking van Kotler, P., Armstrong, G., Saunders, J. en Wong, V. door Frank Broere. Broere, F. (ed.). Pearson Education / Prentice Hall, p. 506-507 2 p.

    Research output: Chapter in Book/Report/Conference proceedingAnnotation

  5. On color and enhancing in-store experiences to promote shopping behaviour

    Brengman, M., 2006, In : Color Quarterly - The Color Business Journal. Q1, p. 17-19 3 p.

    Research output: Contribution to journalArticle

  6. Prijsdruk in België

    Brengman, M., 2006, Principes van Marketing, Nederlandse bewerking van Kotler, P., Armstrong, G., Saunders, J. en Wong, V. door Frank Broere. Broere, F. (ed.). Pearson Education / Prentice Hall, p. 811-811 1 p.

    Research output: Chapter in Book/Report/Conference proceedingAnnotation

  7. 2005
  8. Trends in retailing en koopgedrag

    Brengman, M., 29 Nov 2005, presentatie op de studiedag “Vernieuwende winkelconcepten – in Limburg”, georganiseerd door de opleiding architectuur – BLIDS – van het departement Architectuur en Beeldende Kunst van de Provinciale Hogeschool Limburg.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

  9. De invloed van kleuren op het shoppinggedrag

    Brengman, M., 26 Oct 2005, 10de Retail & In-Store Marketing Seminarie, “Hoe slaat u op het winkelpunt zoveel mogelijk shoppers aan de haak?” Retail Insights & The Retail Communciation House, Affligem.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

  10. Customer Relationship Management Systems Research: Voids in the Current Literature

    Paulissen, E., Milis, K. & Brengman, M., 11 Aug 2005, American Conference on Information Systems (AMCIS), Omaha, Nebraska, 11-14 August 2005. (American Conference on Information Systems (AMCIS), Omaha, Nebraska, 11-14 August 2005).

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  11. Customer Relationship Management Research: Voids in the Current Literature

    Paulissen, K., Brengman, M., Milis, K. & Goffin, I., 21 Jun 2005, proceedings of the 13th International Colloquium in Relationship Marketing (ICRM), Newfoundland, CAN, June 21-24. (proceedings of the 13th International Colloquium in Relationship Marketing (ICRM), Newfoundland, CAN, June 21-24).

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  12. CRM: the State of the Art

    Brengman, M., 16 Jun 2005, CRM-engine Summer Cocktail, de Brabantse Golf te Melsbroek, 16 juni.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

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