1. 2005
  2. De invloed van kleuren op het shoppinggedrag

    Brengman, M., 26 Oct 2005, 10de Retail & In-Store Marketing Seminarie, “Hoe slaat u op het winkelpunt zoveel mogelijk shoppers aan de haak?” Retail Insights & The Retail Communciation House, Affligem.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  3. Customer Relationship Management Systems Research: Voids in the Current Literature

    Paulissen, E., Milis, K. & Brengman, M., 11 Aug 2005, American Conference on Information Systems (AMCIS), Omaha, Nebraska, 11-14 August 2005. (American Conference on Information Systems (AMCIS), Omaha, Nebraska, 11-14 August 2005).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  4. Customer Relationship Management Research: Voids in the Current Literature

    Paulissen, K., Brengman, M., Milis, K. & Goffin, I., 21 Jun 2005, proceedings of the 13th International Colloquium in Relationship Marketing (ICRM), Newfoundland, CAN, June 21-24. (proceedings of the 13th International Colloquium in Relationship Marketing (ICRM), Newfoundland, CAN, June 21-24).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  5. CRM: the State of the Art

    Brengman, M., 16 Jun 2005, CRM-engine Summer Cocktail, de Brabantse Golf te Melsbroek, 16 juni.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  6. Persuasive colours... The impact of colour in advertising and package design

    Brengman, M., 20 May 2005, International Conference "Expression of Colour - Colour & design", School of Architecture, University of Genova.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  7. Interview: Kleur

    Steeman, P. A. M. & Brengman, M., Mar 2005, i'dee, Het tijdschrift over communicatie van PlantijnCasparie, 1, 4de jaargang, p. 4-7 4 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleSpecialist

  8. Kleur en winkelbeleving

    Brengman, M., 5 Feb 2005, Presentation at the 'Color Fair', an initiative of the Sikkens Foundation, Fair of Berlage, Amsterdam,the Netherlands.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  9. Segmenting Internet shoppers based on their Web-usage-related lifestyle: A cross-cultural validation

    Brengman, M., Geuens, M., Weijters, B., Smith, S. M. & Swinyard, W. R., Jan 2005, In : Journal of Business Research. 58, 1 SPEC.ISS, p. 79-88 10 p.

    Research output: Contribution to journalArticleResearchpeer-review

  10. Assessing the impact of colour in the store environment. An environmental psychology approach.

    Brengman, M. & Geuens, M., 2005, Proceedings of the 10th Congress of the International Colour Association - AIC Colour 05, Granada, Spain, May 8-13, Juan L. Nieves and Javier Hernandez-Andrès (eds.), proceedingsbook part I. Nieves, J. L. & Hernandez-andrés, J. (eds.). Granada, Spain: Comité Español del Color, p. 551-554 4 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  11. Assessing the impact of colour in the store environment. An environmental psychology approach.

    Brengman, M. & Geuens, M., 2005, 10th Congress of the International Colour Association - AIC Colour 05 (proceedingsbook part I) , Granada, Spain, May 8-13. Granada, Spain: Comité Español del Color, 2005, p. 551-554 4 p. (10th Congress of the International Colour Association - AIC Colour 05 (proceedingsbook part I) , Granada, Spain, May 8-13).

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

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