1. 2007
  2. SMS-Marketing. Is de Vlaming er klaar voor?

    Brengman, M., Cauberghe, V. & Thielemans, E., 2007, Management Jaarboek. Duyck, R. & Tilborgh, C. V. (eds.). Vlaamse Management Associatie, Erasmus NV, Wetteren, p. 142-149 8 p. (Management Jaarboek).

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  3. Voids in the current CRM literature: Academic Literature Review and Classification (2000-2005)

    Paulissen, K., Milis, K., Brengman, M., Fjermestad, J. & Romano, N., 2007, 40th Hawaii International Conference on System Sciences, HICCS, Hawaii, USA, 3-6 January. Computer Society Press, p. 150 1 p. (40th Hawaii International Conference on System Sciences, HICCS, Hawaii, USA, 3-6 January).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  4. Voids in the current CRM literature: Academic Literature Review and Classification (2000-2005)

    Paulissen, K., Milis, K., Brengman, M., Fjermestad, J. & Romano, N., 2007, Proceedings of the 40th Hawaii International Conference on System Sciences (HICSS), , Hawaii, USA, eds. Computer Society Press, 3-6 January. p. 1-10 10 p. (40th Hawaii International Conference on System Sciences, HICSS, Hawaii, USA, eds. Computer Society Press, 3-6 January).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  5. 2006
  6. Customer Relationship Management. Belang voor de KMO

    Brengman, M., 24 Oct 2006, presentatie en paneldebat tijdens het seminarie ‘Verkoop meer door uw prospectie te verbeteren!’, Sage Expo 2006 – evenement voor KMO zaakvoerders, Royal Sporting Club Anderlecht.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  7. Invloed van kleur op consumentengedrag

    Brengman, M., 14 May 2006, presentatie voor LiDAC International - Philips Lighting: Eindhoven, Nederland.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  8. Culturele communicatie via het internet: een vergelijking tussen Belgische en Nederlandse websites

    Brengman, M., 2006, Management Jaarboek. Duyck, R. & Tilborgh, C. V. (eds.). PIMMS & Vlaamse Management Associatie, Erasmus, Wetteren, p. 228-236 9 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  9. Gemakszaken: GB Express en Delhaize Shop ‘n Go

    Brengman, M., 2006, Principes van Marketing, Nederlandse bewerking van Kotler, P., Armstrong, G., Saunders, J. en Wong, V. door Frank Broere. Broere, F. (ed.). Pearson Education / Prentice Hall, p. 804-805 2 p.

    Research output: Chapter in Book/Report/Conference proceedingAnnotationResearch

  10. Merkextensies : Spa & Fruit Ice Lollies

    Brengman, M., 2006, Principes van Marketing, Nederlandse bewerking van Kotler, P., Armstrong, G., Saunders, J. en Wong, V. door Frank Broere. Broere, F. (ed.). Pearson Education / Prentice Hall, p. 506-507 2 p.

    Research output: Chapter in Book/Report/Conference proceedingAnnotationResearch

  11. On color and enhancing in-store experiences to promote shopping behaviour

    Brengman, M., 2006, In : Color Quarterly - The Color Business Journal. Q1, p. 17-19 3 p.

    Research output: Contribution to journalArticle

  12. Prijsdruk in België

    Brengman, M., 2006, Principes van Marketing, Nederlandse bewerking van Kotler, P., Armstrong, G., Saunders, J. en Wong, V. door Frank Broere. Broere, F. (ed.). Pearson Education / Prentice Hall, p. 811-811 1 p.

    Research output: Chapter in Book/Report/Conference proceedingAnnotationResearch

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