1. 2008
  2. Determinants of Fashion Store Personality. A Consumer Perspective.

    Brengman, M. & Willems, K., 2008, 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group, Goizueta Business School, Emory University, Atlanta GA, September 12-14. (4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group, Goizueta Business School, Emory University, Atlanta GA, September 12-14).

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  3. Determining Fashion Store Personality Dimensions: An Exploratory Study Based on Repertory Grid Data and Grounded Theory

    Brengman, M. & Willems, K., 2008, 15th International Conference on 'Recent Advances in Retailing and Services Science', organized by the European Institute of Retailing and Services Studies (EIRASS), July 14-17, Zagreb, Croatia.. (15th International Conference on 'Recent Advances in Retailing and Services Science', organized by the European Institute of Retailing and Services Studies (EIRASS), July 14-17, Zagreb, Croatia.).

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

  4. Talking Sense ... Zin en onzin van zintuiglijke marketing

    Brengman, M., 2008, Studentencongres Marketing User Centric Marketing, Stichting Marketing, BOZAR, Paleis voor Schone Kunsten.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

  5. Virtual Worlds as a strategic international marketing tool for small and medium-sized enterprises

    Hassouneh, D. & Brengman, M., 2008, 1st Annual EuroMed Conference 'European and Mediterranean Trends and Challenges in the 21st Century, November. EuroMed Ecole de Management-Marseille, France, p. 284-295 11 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  6. 2007
  7. Cultural differences reflected on the internet: a comparison between Belgian and Dutch e-commerce websites

    Brengman, M., 10 Oct 2007, Symposium "The Myth of the Global Internet", European Communication Research and Education Association (ECREA).

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

  8. Differentiatiestrategie in de kleinhandel

    Willems, K. & Brengman, M., 19 Sep 2007, Proceedings van de 14de ES Navorsingsdag Vrije Universiteit Brussel Faculteit Economie, Sociale en Politieke Wetenschappen. Brussel, V. U. (ed.). Vrije Universiteit Brussel, p. 37-37 1 p. (ES Navorsingsdag VUB 2007).

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

  9. Case + discussion: Jealous as Axe

    Brengman, M., 2007, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Marketing Communications: instructor's manual' (3rd ed.). London: Pitman, p. 277-285 9 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  10. Case + discussion: Pantène - Hair so healthy it shines

    Brengman, M., 2007, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Marketing Communications: instructor's manual' (3rd ed.). London: Pitman, p. 136-253 118 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  11. Case + discussion: Pepsi Max - Live life to the Max

    Brengman, M., 2007, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Marketing Communications: instructor's manual' (3rd ed.). London: Pitman, p. 253-255 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  12. Case: Direct marketing at Tesco - 'Join the Club...'

    Brengman, M., 2007, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications: a European perspective' (3rd ed.). Financial Times/Prentice Hall, London, p. 409-413 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

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