1. 2007
  2. Case + discussion: Pantène - Hair so healthy it shines

    Brengman, M., 2007, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Marketing Communications: instructor's manual' (3rd ed.). London: Pitman, p. 136-253 118 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  3. Case + discussion: Pepsi Max - Live life to the Max

    Brengman, M., 2007, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Marketing Communications: instructor's manual' (3rd ed.). London: Pitman, p. 253-255 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  4. Case: Direct marketing at Tesco - 'Join the Club...'

    Brengman, M., 2007, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications: a European perspective' (3rd ed.). Financial Times/Prentice Hall, London, p. 409-413 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  5. Case discussion: Direct marketing at Tesco - 'Join the Club...'

    Brengman, M., 2007, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Marketing Communications: instructor's manual' (3rd ed.). London: Pitman, p. 129-131 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  6. Case discussion: POP in the c-store - the case of Red Bull

    Brengman, M., 2007, in: De Pelsmacker, P., M. Geuens, J. Van den Bergh, K. Van Winkel 'Marketing Communications: instructor's manual' (3rd ed.). London: Pitman, p. 136-138 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  7. Case: POP in the c-store - the case of Red Bull

    Brengman, M., 2007, In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications: a European perspective' (3rd ed.). London: Pearson Education, Financial Times / Prentice Hall, p. 434-436 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  8. Gender and store shopping enjoyment. Are the pleasures of store shopping experienced by women also relevant for men?

    Brengman, M. & Ketelslegers, J., 2007, Proceedings of the 36th EMAC Conference (European Marketing Academy). (36th EMAC Conference (European Marketing Academy), May 2007, Reykjavik, Iceland).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  9. Segmenting Shoppers Based On Their General Store Shopping Enjoyment: Exploring Cross-Country and Gender Differences

    Brengman, M. & Ketelslegers, J., 2007, Proceedings of the 14th International Conference on Research in the Distributive Trades (EAERCD Conference). (the 14th International Conference on Research in the Distributive Trades (EAERCD Conference), June 27-29, Saarbrucken, Germany).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  10. SMS-Marketing. Is de Vlaming er klaar voor?

    Brengman, M., Cauberghe, V. & Thielemans, E., 2007, Management Jaarboek. Duyck, R. & Tilborgh, C. V. (eds.). Vlaamse Management Associatie, Erasmus NV, Wetteren, p. 142-149 8 p. (Management Jaarboek).

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  11. Voids in the current CRM literature: Academic Literature Review and Classification (2000-2005)

    Paulissen, K., Milis, K., Brengman, M., Fjermestad, J. & Romano, N., 2007, 40th Hawaii International Conference on System Sciences, HICCS, Hawaii, USA, 3-6 January. Computer Society Press, p. 150 1 p. (40th Hawaii International Conference on System Sciences, HICCS, Hawaii, USA, 3-6 January).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

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