1. 2009
  2. The moderating role of environmental complexity on the impact of vegetation in the store environment

    Brengman, M., Willems, K. & Joye, Y., 17 Jul 2009, Proceedings of the EAERCD Conference 2009. Wood, S. (ed.). The European Association of Education and Research in Commercial Distribution, Vol. 15. 30 p. (Proceedings of the EAERCD Conference 2009; no. 45).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  3. The impact of cultural adaptation on the effectiveness of e-commerce websites

    Vyncke, F., Brengman, M. & De Troyer, O., 19 Jun 2009, Proceedings of e-commerce 2009. Krishnamurthy, S. (ed.). International Association for Development of the Information Society, p. 251-255 5 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  4. Kleur je dag. Kies de juiste prikkels

    Brengman, M., May 2009, Bodytalk, 31, 3de jaargang, p. 42-43 1 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  5. Consumer needs and expectations

    Brengman, M., 4 Mar 2009, DPD Forum: B2B and B2C in perfect harmony?.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  6. Hoe kan je consumenten verleiden in crisistijden

    Brengman, M. & Van Dyck, A., 19 Feb 2009, Uur van de economie. VUB

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  7. De kracht van kleur. Hoe kleur van invloed is op ons koopgedrag

    Brengman, M., 2009, Paper Shopping, 22, p. 6-9 4 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleSpecialist

  8. Determinants of fashion store personality. A consumer perspective.

    Brengman, M., Willems, K., Guzmán, F. (ed.) & Abimbola, T. (ed.), 2009, In : Journal of Product and Brand Management. 18, p. 346-355 9 p.

    Research output: Contribution to journalArticleResearchpeer-review

  9. Functional effectiveness of threat appeals in exercise promotion messages

    Wauters, B., Brengman, M., Macharis, C. & Mairesse, O., 2009, Functional Mesareument Conference.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  10. Kunst met een grote "K" voor "Jan-met-de-pet"? How BOZAR!

    Brengman, M., 2009, Principes van Marketing, Nederlandse bewerking van Kotler P., Armstrong G., Saunders J. en Wong V.. Boere, F. (ed.). London: Pearson Education, Financial Times / Prentice Hall, p. 665-667 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  11. Proceedings ES Navorsingsdag 2009-Programma en abstracts

    Brengman, M., 2009, Unknown.

    Research output: Other contributionResearch

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