1. 2010
  2. Functional effectiveness of threat appeals in exercise promotion messages

    Brengman, M., Wauters, B., Macharis, C. & Mairesse, O., 2010, In : Psicológica. 31, p. 577-604 28 p.

    Research output: Contribution to journalArticle

  3. 2009
  4. Are cultural values taken into consideration in the design process of international websites? The case of Honda Cars.

    Vyncke, F. & Brengman, M., 13 Dec 2009, Cross-Cultural Research Conference 2009, 13-16 December 2009, Puerto Vallarta, Mexico. Huff, L. (ed.). Cross-Cultural Research Conference, (Proceedings of the Cross-Cultural Research Conference 2009).

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  5. Virtual Store Atmospherics: An exploratory study in Second Life

    Brengman, M. & Hassouneh, D., 30 Sep 2009, 9th triennial AMS/ACRA Retailing Conference, New Orleans, USA, September 30-October 3.

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  6. The impact of in-store vegetation: the moderating role of store complexity

    Brengman, M., Willems, K. & Joye, Y., 18 Sep 2009, Proceedings van de ES Navorsingsdag. Brengman, M. (ed.). Vrije Universiteit Brussel, (Proceedings van de ES Navorsingsdag).

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

  7. Virtual World Store Design: Second Life Case Study

    Hassouneh, D. & Brengman, M., 18 Sep 2009, In : Auditorium Fortis, Brussels, Sep 18, Poster presentation..

    Research output: Contribution to journalOther scientific journal contribution

  8. Determinants of fashion tore personality: A consumer perspective

    Brengman, M. & Willems, K., 21 Aug 2009, In : Journal of Product and Brand Management. 18, 5, p. 346-355 10 p.

    Research output: Contribution to journalArticle

  9. The moderating role of environmental complexity on the impact of vegetation in the store environment

    Brengman, M., Willems, K. & Joye, Y., 17 Jul 2009, Proceedings of the EAERCD Conference 2009. Wood, S. (ed.). The European Association of Education and Research in Commercial Distribution, Vol. 15. 30 p. (Proceedings of the EAERCD Conference 2009; no. 45).

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  10. The impact of cultural adaptation on the effectiveness of e-commerce websites

    Vyncke, F., Brengman, M. & De Troyer, O., 19 Jun 2009, Proceedings of e-commerce 2009. Krishnamurthy, S. (ed.). International Association for Development of the Information Society, p. 251-255 5 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  11. Kleur je dag. Kies de juiste prikkels

    Brengman, M., May 2009, Bodytalk, 31, 3de jaargang, p. 42-43 1 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  12. Consumer needs and expectations

    Brengman, M., 4 Mar 2009, DPD Forum: B2B and B2C in perfect harmony?.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

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