1. 2009
  2. The impact of cultural adaptation on the effectiveness of e-commerce websites

    Vyncke, F., Brengman, M. & De Troyer, O., 19 Jun 2009, Proceedings of e-commerce 2009. Krishnamurthy, S. (ed.). International Association for Development of the Information Society, p. 251-255 5 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  3. Kleur je dag. Kies de juiste prikkels

    Brengman, M., May 2009, Bodytalk, 31, 3de jaargang, p. 42-43 1 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

  4. Consumer needs and expectations

    Brengman, M., 4 Mar 2009, DPD Forum: B2B and B2C in perfect harmony?.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  5. Hoe kan je consumenten verleiden in crisistijden

    Brengman, M. & Van Dyck, A., 19 Feb 2009, Uur van de economie. VUB

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  6. De kracht van kleur. Hoe kleur van invloed is op ons koopgedrag

    Brengman, M., 2009, Paper Shopping, 22, p. 6-9 4 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleSpecialist

  7. Determinants of fashion store personality. A consumer perspective.

    Brengman, M., Willems, K., Guzmán, F. (ed.) & Abimbola, T. (ed.), 2009, In : Journal of Product and Brand Management. 18, p. 346-355 9 p.

    Research output: Contribution to journalArticleResearchpeer-review

  8. Functional effectiveness of threat appeals in exercise promotion messages

    Wauters, B., Brengman, M., Macharis, C. & Mairesse, O., 2009, Functional Mesareument Conference.

    Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)Research

  9. Kunst met een grote "K" voor "Jan-met-de-pet"? How BOZAR!

    Brengman, M., 2009, Principes van Marketing, Nederlandse bewerking van Kotler P., Armstrong G., Saunders J. en Wong V.. Boere, F. (ed.). London: Pearson Education, Financial Times / Prentice Hall, p. 665-667 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

  10. Proceedings ES Navorsingsdag 2009-Programma en abstracts

    Brengman, M., 2009, Unknown.

    Research output: Other contributionResearch

  11. Psychologie des couleurs: En voir de toutes les couleurs

    Brengman, M., 2009, Equilibre, p. 42-43 2 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

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