1. 2019
  2. The impact of representation media on customer engagement in tourism marketing among Millennials

    Willems, K., Brengman, M. & Van Kerrebroeck, H., 15 May 2019, In : European Journal of Marketing. 2019, p. 1-30 30 p.

    Research output: Contribution to journalArticle

  3. Digital Signage in Retail

    Van De Sanden, S., Brengman, M. & Willems, K., 11 Mar 2019, De meerwaarde van innovatieve technologie in de retail. Retailagenda, p. 38-41 4 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  4. Humanoïde servicerobot @ The Belgian Chocolate House

    Brengman, M., De Gauquier, L. & Willems, K., 11 Mar 2019, De meerwaarde van innovatieve technologie in de retail. Weltevreden, J., Verhagen, T. & Steeman, M. (eds.). ShoppingTomorrow, p. 14-17 4 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  5. Informatiekiosk met ticketingsysteem

    Van De Sanden, S., Brengman, M. & Willems, K., 11 Mar 2019, De meerwaarde van innovatieve technologie in de retail. Retailagenda, p. 46-49 4 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  6. Consumer processing of digital signage in-store: effects of processing fluency

    Van De Sanden, S., Willems, K. & Brengman, M., 2019, Proceedings of the 26th recent advances in retailing and services science . Timmermans, H. & Rasouli, S. (eds.). RARCS, p. 74-74 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  7. Customer Engagement In Multi-Sensory VR Advertising: The Boursin Sensorium Experience

    Willems, K., Brengman, M. & De Gauquier, L., 2019, 5th International AR & VR Conference: Changing realities in a dynamic world . München, Vol. (forthcoming).

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  8. How customer attributions affect technology-mediated service adoption: the case of self-service technology

    Van De Sanden, S., Willems, K. & Brengman, M., 2019, Proceedings of the 26th recent advances in retailing and services science . Timmermans, H. & Rasouli, S. (eds.). RARCS, p. 73-73 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  9. Is robotic shopping set to be the next big thing?

    Brengman, M., De Gauquier, L., Van De Sanden, S. & Willems, K., 2019, (Accepted/In press) Homo Roboticus. jacobs, A., Tytgat, L., Maus, M., Meeusen, R. & Vanderborght, B. (eds.). Brussel: VUBPRESS, p. 167-174

    Research output: Chapter in Book/Report/Conference proceedingChapter

Previous 1 2 3 4 5 6 7 8 ...22 Next

ID: 96518