1. 2020
  2. Daily Active Users of Social Network Sites: Facebook, Twitter, and Instagram-Use Compared to General Social Network Site Use

    Hellemans, J., Willems, K. & Brengman, M., 1 May 2020, Advances in Digital Marketing and eCommerce. Martinze-Lopez, F. J. & D'Alessandro, S. (eds.). Springer, p. 194-202

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  3. Digital Signage in the Store Atmosphere: Balancing Gains and Pains

    Van De Sanden, S., Willems, K., Poncin, I. & Brengman, M., 2020, (Accepted/In press) Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation. Pantano, E. (ed.). First edition ed. Emerald Group Publishing Ltd., p. 53-69

    Research output: Chapter in Book/Report/Conference proceedingChapter

  4. Online shoppen en innovatieve winkeltechnologieën in de lift dankzij COVID-19

    Brengman, M., Willems, K. & Verhulst, N., 2020, Post Viraal naar het Nieuwe Normaal. Brengman, M. (ed.). Brussel: VUBPRESS, p. 291-300

    Research output: Chapter in Book/Report/Conference proceedingChapter

  5. The Rise of Service Robots in Retailing: Literature Review on Success factors and Pitfalls

    De Gauquier, L., Brengman, M. & Willems, K., 2020, (Unpublished) Retail Futures: The good, the bad and the ugly of the digital transformation. Pantano, E. (ed.). Emerald Group Publishing Ltd.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  6. 2019
  7. In-store location-based marketing with beacons: from inflated expectations to smart use in retailing

    Van De Sanden, S., Willems, K. & Brengman, M., 18 Nov 2019, In : Journal of Marketing Management. 35, 15-16, p. 1514-1541 28 p.

    Research output: Contribution to journalSpecial issue

  8. Cultural congruence of websites: conscious, unconscious or coincidental? - The case of Honda Cars

    Vyncke, F., Van Hove, L. & Brengman, M., 16 Sep 2019, In : Information Research. 24, 3, 832.

    Research output: Contribution to journalArticle

  9. The impact of representation media on customer engagement in tourism marketing among millennials

    Willems, K., Brengman, M. & Van Kerrebroeck, H., 9 Sep 2019, In : European Journal of Marketing. 53, 9, p. 1988-2017 30 p.

    Research output: Contribution to journalArticle

  10. 时装店个性化:规模发展及其与自我一致化理论的联系,回顾评述

    Willems, K. & Brengman, M., 3 Jul 2019, In : Journal of Global Fashion Marketing. 10, 3, p. 286-303 18 p.

    Research output: Contribution to journalArticle

  11. Exploring the attitudes of frontline employees towards humanoid service robots in a retailing context

    De Gauquier, L., Brengman, M., Willems, K., Verhulst, N., De Beir, A., Cao, H-L. & Vanderborght, B., Jul 2019, (Unpublished) Frontiers in Services (forthcoming).

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  12. The effect of a humanoid service robot versus a tablet service kiosk in retail: an observational study

    De Gauquier, L., Brengman, M., Willems, K., De Beir, A., Cao, H-L. & Vanderborght, B., Jul 2019, Recent Advances in Retailing and Services Science (forthcoming). Estonia, Talinn

    Research output: Chapter in Book/Report/Conference proceedingConference paper

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