1. 2019
  2. Consumer processing of digital signage in-store: effects of processing fluency

    Van De Sanden, S., Willems, K. & Brengman, M., Jul 2019, (Accepted/In press) Recent Advances in Retailing and Consumer Services Science. 26th ed.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  3. Exploring the attitudes of frontline employees towards humanoid service robots in a retailing context

    De Gauquier, L., Brengman, M., Willems, K., Verhulst, N., De Beir, A., Cao, H-L. & Vanderborght, B., Jul 2019, Frontiers in Services (forthcoming).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  4. How customer attributions affect technology-mediated service adoption: The case of self-service technology in a DIY store

    Van De Sanden, S., Willems, K. & Brengman, M., Jul 2019, (Accepted/In press) Recent Advances in Retailing and Consumer Science. 26th ed.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  5. The effect of a humanoid service robot versus a tablet service kiosk in retail: an observational study

    De Gauquier, L., Brengman, M., Willems, K., De Beir, A., Cao, H-L. & Vanderborght, B., Jul 2019, Recent Advances in Retailing and Services Science (forthcoming). Estonia, Talinn

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  6. Working with Robots: a Curse or a Blessing? Integrating the Job Demand-Resources Model to understand Frontline Employees’ Attitudes towards Robots

    De Gauquier, L., Verhulst, N., Brengman, M. & Willems, K., 8 Jun 2019, Artificial Intelligence & Robotics in Service Interactions: Trends, Benefits & Challenges. Zaragoza (Spain)

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  7. Digital Signage in Retail

    Van De Sanden, S., Brengman, M. & Willems, K., 11 Mar 2019, De meerwaarde van innovatieve technologie in de retail. Weltevreden, J., Verhagen, T. & Steeman, M. (eds.). ShoppingTomorrow, Vol. 47. p. 38-41 4 p. (Journal of Retailing and Consumer Services).

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  8. Informatiekiosk met ticketingsysteem

    Van De Sanden, S., Brengman, M. & Willems, K., 11 Mar 2019, De meerwaarde van innovatieve technologie in de retail. Weltevreden, J., Verhagen, T. & Steeman, M. (eds.). ShoppingTomorrow, p. 46-49 4 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  9. Customer Engagement In Multi-Sensory VR Advertising: The Boursin Sensorium Experience

    Willems, K., Brengman, M. & De Gauquier, L., 2019, 5th International AR & VR Conference: Changing realities in a dynamic world . München, Vol. (forthcoming).

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  10. Fashion Store Personality: Scale Development and Relation to Self-Congruity theory, A Retrospective Commentary

    Willems, K. & Brengman, M., 2019, In : Journal of Global Fashion Marketing. 10, 3, p. 286-303 17 p.

    Research output: Contribution to journalArticleResearchpeer-review

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