1. 2020
  2. How do consumers process digital display ads in-store? The effect of location, content, and goal relevance

    Van De Sanden, S., Willems, K. & Brengman, M., Sep 2020, In : Journal of Retailing and Consumer Services. 56, 102177.

    Research output: Contribution to journalSpecial issue

  3. Implementing a humanoid service robot to attract and convert shoppers: An observational study comparing placement strategies

    De Gauquier, L., Brengman, M., Willems, K., Cao, H-L. & Vanderborght, B., Sep 2020, Artificial Intelligence & Robotics in Service Interactions: Trends, Benefits & Challenges . p. 4-7 4 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  4. Daily Active Users of Social Network Sites: Facebook, Twitter, and Instagram-Use Compared to General Social Network Site Use

    Hellemans, J., Willems, K. & Brengman, M., 1 May 2020, Advances in Digital Marketing and eCommerce. Martinze-Lopez, F. J. & D'Alessandro, S. (eds.). Springer, p. 194-202

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  5. Digital Signage in the Store Atmosphere: Balancing Gains and Pains

    Van De Sanden, S., Willems, K., Poncin, I. & Brengman, M., 2020, Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation. Pantano, E. (ed.). First edition ed. Emerald Group Publishing Ltd., p. 53-69

    Research output: Chapter in Book/Report/Conference proceedingChapter

  6. Field Observations on the Strategic Placement of Retail Robots

    De Gauquier, L., Brengman, M., Willems, K., Cao, H-L. & Vanderborght, B., 2020, 5th Colloquium on European Research in Retailing. Valencia, p. 274-274 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  7. How COVID-19 could accelerate the adoption of new technologies in services and retail

    Willems, K., Verhulst, N. & Brengman, M., 2020, (Accepted/In press) COVID-19 and the Future of the Service Industry Post-Pandemic: Insights and Resources. Han, S. H. & Lee, J. (eds.). Springer, Vol. 2.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  8. Online shoppen en innovatieve winkeltechnologieën in de lift dankzij COVID-19

    Brengman, M., Willems, K. & Verhulst, N., 2020, Post Viraal naar het Nieuwe Normaal. Brengman, M. (ed.). Brussel: VUBPRESS, p. 291-300

    Research output: Chapter in Book/Report/Conference proceedingChapter

  9. Should service robots and frontline employees collaborate in retail-customer interactions?

    De Gauquier, L., Brengman, M., Willems, K., Verhulst, N., Cao, H-L. & Vanderborght, B., 2020, (Unpublished) 27th International Conference on Recent Advances in Retailing and Consumer Science. Baveno, Italy

    Research output: Chapter in Book/Report/Conference proceedingConference paper

  10. The Rise of Service Robots in Retailing: Literature Review on Success factors and Pitfalls

    De Gauquier, L., Brengman, M. & Willems, K., 2020, Retail Futures: The good, the bad and the ugly of the digital transformation. Pantano, E. (ed.). Emerald Group Publishing Ltd., p. 15-35 20 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  11. The sense or nonsense of implicit measures in service research

    Verhulst, N., Willems, K., Brengman, M., Desmet, T., Rigoni, D. & Slabbinck, H., 2020, Proceedings of 16th International Research Conference in Service Management La londe. La Londe, p. 26-26 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paper

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