1. 2019
  2. The impact of representation media on customer engagement in tourism marketing among millennials

    Willems, K., Brengman, M. & Van Kerrebroeck, H., 9 Sep 2019, In : European Journal of Marketing. 53, 9, p. 1988-2017 30 p.

    Research output: Contribution to journalArticle

  3. The impact of representation media on customer engagement in tourism marketing among Millennials

    Willems, K., Brengman, M. & Van Kerrebroeck, H., 15 May 2019, In : European Journal of Marketing. 2019, p. 1-30 30 p.

    Research output: Contribution to journalArticle

  4. 2018
  5. Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived Ownership.

    Brengman, M., Willems, K. & Van Kerrebroeck, H., 18 Feb 2018, In : Virtual Reality. 2018, p. 1-12 12 p.

    Research output: Contribution to journalArticle

  6. 2017
  7. Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall.

    Van Kerrebroeck, H., Brengman, M. & Willems, K., Dec 2017, In : Computers in Human Behavior. 77, p. 437-450 14 p.

    Research output: Contribution to journalArticle

  8. Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived Ownership.

    Brengman, M., Willems, K. & Van Kerrebroeck, H., 2017, EAERCD Proceedings. p. 53 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  9. Leveraging advertising to a whole different dimension: An experimental study on the impact of VR advertising on brand personality impressions, brand attitude and purchase intentions

    De Gauquier, L., Brengman, M., Willems, K. & Van Kerrebroeck, H., 2017, Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing. p. 164-170

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  10. Touching the void: Exploring consumer perspectives on touch-enabling technologies in online retailing

    Van Kerrebroeck, H., Willems, K. & Brengman, M., 2017, In : International Journal of Retail & Distribution Management. 45, 7/8, p. 892-909 18 p.

    Research output: Contribution to journalArticle

  11. 2016
  12. Laat de kerststress van je afglijden met een virtueel sleetochtje

    Van Kerrebroeck, H. M., Brengman, M. & Willems, K., 16 Dec 2016, Het Nieuwsblad, 16/12/2016 1 p.

    Research output: Contribution to specialist/vulgarizing publicationArticleVulgarizing

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