1. 2018
  2. Using Online data for Offline Decisions: A Modified Huff-model for determining a new store location

    Mahama Musah, F., Vanhaverbeke, L. & Schoutteet, P., 2 Apr 2018, (Accepted/In press) XXIV EURO Working Group on Location Analysis 2018. EURO Working Group on Location Analysis

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

  3. 2016
  4. Omnichannel retail: Indicators for consumer mobility and retailers’ channel strategy

    Schoutteet, P., Vanhaverbeke, L., Buldeo Rai, H., Verlinde, S., Macharis, C. & Mahama Musah, F., 13 Oct 2016, (Unpublished).

    Research output: Unpublished contribution to conferenceUnpublished abstractResearch

  5. The Impact of Consumers’ Mobility on Choice of Grocery Shopping Channel

    Mahama Musah, F., Vanhaverbeke, L., Van Droogenbroeck, E. & Van Hove, L., 27 May 2016, (Unpublished).

    Research output: Unpublished contribution to conferencePosterResearch

  6. 2013
  7. The Impact of Colour on the Effectiveness of Threat Appeals in Social Marketing Campaigns

    Wauters, B., Brengman, M. & Mahama Musah, F., 12 Jul 2013, AIC Colour 2013: 12th Congress of the International Colour Association. Macdonald, L., Westland, S. & Wuerger, S. (eds.). Newcastle upon Tyne: Colour group, Vol. 4. p. 1401-1404 4 p.

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

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