1. 2015
  2. Metaverse Retailing: Are SVW Users Ready to Buy Real Products from Virtual World Stores?

    Hassouneh, D. & Brengman, M. Jul 2015 Proceedings of the 12th International IADIS Conference on e-Commerce and Digital Marketing (EC 2015): Multi Conference on Computer Science and Information Systems (MCCSI2015). Kommers, P., Isarias, P. & Fernandez Betancort, H. (eds.). Las Palmas de Gran Canaria, Spain, p. 104-110 7 p.

    Research output: ResearchConference paper

  3. Retailing In Social Virtual Worlds: Developing A Typology Of Virtual Store Atmospherics

    Hassouneh, D. & Brengman, M. 2015 In : Journal of Electronic Commerce Research. 16, 3, p. 218-241

    Research output: Research - peer-reviewArticle

  4. 2014
  5. A motivation-based typology of social virtual world users

    Hassouneh, D. & Brengman, M. Apr 2014 In : Computers in Human Behavior. 33, p. 330-338 9 p.

    Research output: Research - peer-reviewArticle

  6. 2011
  7. Shopping in virtual worlds: Perceptions, Motivations,and Behavior

    Hassouneh, D. & Brengman, M. Nov 2011 In : Journal of Electronic Commerce Research. 12, 4, p. 320-335 16 p.

    Research output: Research - peer-reviewArticle

  8. Virtual worlds: a gateway for SMEs towards internationalization

    Hassouneh, D. & Brengman, M. 2011 In : Journal of Brand Management. 19, Digital and virtual world research, p. 72-90 19 p.

    Research output: Research - peer-reviewArticle

  9. 2010
  10. Metaverse Retailing: developing a typology of store atmospherics

    Hassouneh, D. & Brengman, M. 28 May 2010 In : VUB PhD Research day, VUB Auditorium, Brussels, May 28, Poster presentation.

    Research output: ResearchOther scientific journal contribution

  11. 2009
  12. Virtual Store Atmospherics: An exploratory study in Second Life

    Brengman, M. & Hassouneh, D. 30 Sep 2009 9th triennial AMS/ACRA Retailing Conference, New Orleans, USA, September 30-October 3.

    Research output: ResearchConference paper

  13. Virtual World Store Design: Second Life Case Study

    Hassouneh, D. & Brengman, M. 18 Sep 2009 In : Auditorium Fortis, Brussels, Sep 18, Poster presentation..

    Research output: ResearchOther scientific journal contribution

  14. 2008
  15. Virtual Worlds as a strategic international marketing tool for small and medium-sized enterprises

    Hassouneh, D. & Brengman, M. 2008 1st Annual EuroMed Conference 'European and Mediterranean Trends and Challenges in the 21st Century, November. EuroMed Ecole de Management-Marseille, France, p. 284-295 11 p.

    Research output: ResearchConference paper

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