Research output

  1. The Impact of Pleasure-Evoking Colors on the Effectiveness of Threat (Fear) Appeals

    Research output: Contribution to journalArticleResearchpeer-review

  2. Threat Appeals in Fire Prevention: Danger or Fear Control?

    Research output: Chapter in Book/Report/Conference proceedingConference paperResearch

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Activities

  1. The Association for Consumer Research

    Activity: Talk or presentationTalk or presentation at a conference

  2. The 10th International Conference on Research in Advertising

    Activity: Talk or presentationTalk or presentation at a conference

  3. Functional Measurement Conference

    Activity: Talk or presentationTalk or presentation at a conference

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ID: 152774